Friday, February 22, 2013

Positive PR

Spring Branch ISD’s Communications and Community Relations teams won six awards at the Texas School Public Relations Association (TSPRA) conference held in Corpus Christi earlier this week.

SBISD Community Relations earned a Gold Star in the TSPRA Star Awards competition for an Image/Identity Package created for the Share a Smile internal, customer-service campaign.

A TSPRA Gold Star is given to an entry that not only achieves its purpose with noticeable skill, craft and creativity, but does so in an exceptional way in the opinion of judges.

In addition, SBISD’s Communications and Community Relations team members won six Silver Star Awards for submissions ranging from 2007 Bond Program marketing to the school district electronic newsletter known as eCurrent.

A Silver Star is given to an entry that achieves its purpose with noticeable creativity, craft and skill.

The TSPRA Star Awards honor and recognize excellence in education communications projects. Impartial and independent judges evaluate each entry for overall effectiveness as public relations and communications tools. Not all entries receive an award.

Spring Branch ISD TSPRA Awards 

(School Districts with more than 30,000 students) 

Gold Star Award Winner 

  • Identity Package, Share a Smile, Linda Buchman, Becky Wuerth and Melissa Wiland 

Silver Star Award Winners

  • Posters, Be the Change, Melissa Wiland 
  • Published News Release(Edited), Westchester Academy – Blue Ribbon School, Steve Brunsman 
  • E-Newsletter External, eCurrent: SBISD e-Newsletter, Steve Brunsman, Melissa Wiland, Linda Buchman 
  • Marketing Campaign, SBISD Bond Program, Linda Buchman, Steve Brunsman, Melissa Wiland and Paul Bryant 
  • Marketing Campaign, SKY: A Partnership for Change, Linda Buchman, Steve Brunsman, Melissa Wiland and Paul Bryant 
The TSPRA meeting in Corpus Christi this week was the group’s 51st annual meeting. TSPRA is a professional organization whose members are dedicated to improving public education in Texas by promoting effective public relations practices; providing professional development for its members; and improving communication between Texans and their public schools.



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