Friday, February 28, 2014

Spring Branch ISD Earns Top Crystal Commendation

Each year, the Texas School Public Relations Association (TSPRA) honors and recognizes exceptional work and superior effort by Texas school public relations professionals at its annual conference. This year, Spring Branch ISD earned state-level honors for nine separate, recently produced and submitted works.

The SBISD Community Relations and Communications departments received the 2013 Crystal Commendation trophy for its Good Neighbor Program special event celebration. This successful program encourages and recognizes the many efforts of hundreds of individuals, businesses, governmental entities and area community groups who actively support district schools and students.

The Crystal Commendation is the most prestigious award of its kind issued for a school district or association special event or celebration. It was awarded in front of hundreds of Texas school public relations officials, and it represents a “Best in Texas” distinction for SBISD.

This highly coveted honor and others were awarded Feb. 19 in Austin at TSPRA’s yearly Star Awards Celebration during a combined dinner and awards program.

In addition to a high-level Crystal Commendation, SBISD’s Communications and Community Relations staff won eight separate TSPRA awards. They include two Best of Category Gold Medals, one Gold Star award, four Silver Star Awards and one Bronze Star award for excellence in school communications.

Among other superior achievements, Stratford High School senior Kali Venable, a two-year Communications Dept. intern, earned a Best of Category Gold Medal for her published feature, titled “Student Spotlight.” This fall, Kali plans to enter the Moody College of Communications at The University of Texas in Austin, Texas.

SBISD competes in the More Than 30,000 Student division, which includes state and local school districts with much larger student populations and representative community relations and communications staffs.

2013 Crystal Commendation – District/Association Special Event/Celebration
“SBISD Good Neighbor Program,” Community Relations Officer Linda Buchman and SBISD Community Relations and Communications team members. This team includes staff members Steve Brunsman, Paul Bryant, Amy Byrom, Amanda Caro, Monica Creixell, Betty Head, Pat Waldrop, Abby Walker, Melissa Wiland and Becky Wuerth.

2013 Best of Category Gold Medal – Communication Plan 
“Communications Plan 2013-18,” Melissa Wiland and Communications Team

2013 Best of Category Gold Medal – Published News Release, Edited
“Student Spotlight: Fernando Trujano,” Stratford High Student Intern Kali Venable

2013 Gold Star Award – Published News or Feature Story/Article
“Rummel Creek Celebrates 50th Anniversary!” Steve Brunsman and Paul Bryant

2013 Silver Star Award – External Newsletter
“Back to School 2012-13/Regreso a la Escuela 2012-13,” Communications Team and Linda Buchman

2013 Silver Star Award – Video: News/Information
“”Rummel Creek Educator Rocks Instruction,” Melissa Wiland and Paul Bryant

2013 Silver Star Award – Video: Special Interest/Feature Series
“Stratford High School Robotics Team: Welcome to the Sharc Tank,” Melissa Wiland and Paul Bryant

2013 Silver Star Award – Video: Promotional/Marketing
“Science is Cool!” Melissa Wiland and Paul Bryant

2013 Silver Star Award – Annual Report
“The Gift of Time, Talent & Treasure: The SpringBoard Mentoring Program Celebrates 10 Years,” Linda Buchman, Melissa Wiland and the Community Relations Team


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