Friday, February 24, 2017

Thank you for sharing your voice!

During the month of February, the SBISD Communications team conducted its first communication audit in nearly a decade. The findings will provide actionable data, perceptions and insights into stakeholder satisfaction with the quality of our communications. The findings will inform identified opportunities for continual improvement.

The audit, conducted by national experts in the field of school public relations, included three main components - a review of the Share a Smile customer service program, a community-wide online survey for internal and external stakeholders, and numerous face-to-face stakeholder feedback sessions.  

The SCOPE® survey tool used in the audit aligns with the National School Public Relations Rubrics of Practice and Suggested Measures and will enable SBISD to benchmark our results against national standards.  

SBISD thanks the 994 employees, 951 parents and 450 community members who responded to the survey, and the more than 100 staff, parents and community members who participated in one-hour focus groups.

Findings of the audit will be presented to the Superintendent, senior staff and SBISD Communications team in early April. 


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