“I’m incredibly proud of the national recognition that our district and the Community Relations and Communications departments have received in helping introduce and embed our five core values with all district staff through a highly effective communications efforts that ranged from our best champion, Superintendent Dr. Scott Muri, to great social media and related tactics for generating outreach and support,” said SBISD Community Relations Officer Linda Buchman.
Known to many as The Five C’s – Every Child, Collective Greatness, Collaborative Spirit, Limitless Curiosity, and Moral Compass – the core values were developed through a collaborative district team process, and then branded and promoted through a thoughtful, planned initiative.
“SBISD’s Core Values affirm who we are, what we stand for, how we treat each other, what we prioritize, and what guiding principles we live by as members of the Spring Branch ISD family. In addition to providing a unified sense of purpose, these essential, non-negotiable expectations define who we are individually and collectively when we are at our best,” Buchman also said. In addition to this award, the district has earned a separate national award for its values initiative.
More than 1,000 NSPRA members met July 18-20 in Chicago. The national association honored SBISD with the following honors:
Golden Achievement Award:
The Spring Branch Way: Bringing New Core Values to Life in SBISD
SBISD’s Core Values were developed through a yearlong process facilitated by the SBISD Culture Team, a cross-functional group of district leaders with diverse roles and perspectives. Beginning with annual Convocation, new Core Values were introduced to all district staff through a robust communications campaign championed by Superintendent Dr. Scott Muri. The communications and branding effort included a social media campaign, T-shirts, table displays, outdoor signage, print materials, electronic banners and badges, custom templates and training opportunities.
Learn more >>
Award of Excellence:
Bigger Thinking! Core Values in Action in SBISD
SBISD earned an Award of Excellence for its video/other related material highlighting district’s five Core Values and implementation in district departments and classrooms.
Website >>
Videos >>
Award of Merit:
Video News Segment – May the Code Be With You
Karen Justl with SBISD’s Educational Technology dressed up as an Imperial Stormtrooper to lead a district celebration of annual Hour of Code activities and Computer Science Education Week, which involved up to 20,000 students. Learning how to code or program may be a basic skill for future success, many predict. SBISD Communications Team captured this special day on film, in photographs and social media, and in blog postings.
Video >>
Blog >>
Honorable Mention:
Video News Segment – What Do You Value?
This SBISD news video complements district introduction of its five Core Values, focusing on the importance of knowing, understanding and routinely practicing these positive goals. A PSA style (public service announcement) format is used to make these messages easily understood.
Video >>
Honorable Mention:
School District Video – I Am SBISD. A Campaign for Video Recruitment
This 5-minute video featuring classroom teachers was produced and created to support SBISD Human Resources’ ongoing efforts to attract and recruit high quality educators. Teachers talk about being an educator, increasing the passion for their own learning, and then sharing that passion to develop lifelong learners in SBISD.
Videos >>
Honorable Mention:
District E-Newsletter (Internal/External Audience) – Celebrating the Class of 2015
This special district e-newsletter highlighted The Class of 2015 through extensive use of photo galleries from the district’s five major Graduation programs, social media tagged #SBISDProud, videos of student speakers, live event footage, and a blog posting highlighting the first class of prekindergarten students to graduate in SBISD.
Celebrating The Class of 2015 e-newsletter >>
NSPRA is a professional organization dedicated to building support and trust for education through responsible public relations that leads to success for all students. Its annual awards programs offer school districts an opportunity to earn national renown for achievements in communications and public relations practice.
SBISD was among a selective group of winners in the Golden Achievement category, which is reserved for school districts deemed as “being a leader in school communications.”
In all, NSPRA’s awards contest drew 965 entries this year. In the publications’ categories, there were 581 entries; in video, 264 entries; for websites, 65 entries; for social media, 55 entries. All Awards of Excellence were displayed at the recent national seminar in Chicago.
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